After the acquisition of Whatsapp by Facebook there has been a lot of new updates and changes to the user interface and features.Today Whatsapp launched the all new “Status” tab where users can share pictures, short videos, and GIFs that disappear after 24 hours.As this feature looks like same as Snapchat Stories but Whatsapp Status feature has end-to-end encrypted like WhatsApp messaging.
WhatsApp is going to roll out this update very soon on iOS, Android and Windows Phone which they tested the feature for beta users in November.From the official news by WhatsApp, the new Status feature is going to replace the old My status feature where users can select some default messages(Available, Busy, At work etc) as their status.
“Even after we added messaging in the summer of 2009, we kept the basic “text only” status functionality in WhatsApp. Every year, when Brian and I would plan projects to work on, we always talked about improving and evolving this original “text only” status feature.We are excited to announce that, coinciding with WhatsApp’s 8th birthday on February 24, we are reinventing the status feature. Starting today, we are rolling out an update to status, which allows you to share photos and videos with your friends and contacts on WhatsApp in an easy and secure way. Yes, even your status updates are end-to-end encrypted” said by Jan Koum in Whatsapp official blog.
Now Whatsapp is looking for new advertising options with this new Status feature where it could insert full-screen ads in-between friends’ Statuses.It looks like Facebook is succeeding with this new Snapchat cloned feature in both Instagram and WhatsApp.